What is the App Store?
The App Store is a safe and trusted place to discover and download apps. With nearly two million apps available, the App Store offers a wide range of experiences, from exclusive world premieres to behind-the-scenes interviews.
Features
Designed for Discovery
The App Store features stories and collections that inform, help, and inspire, updated daily. Our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.
Curated by Experts
With thousands of apps added to the App Store every week, our team of experts handpicks apps for you to discover.
In-App Events
Explore in-app events like movie premieres, gaming competitions, and livestreams on the Today, Games, and Apps tabs on the App Store.
Rich Search Experience
Discover amazing apps with a comprehensive search feature that offers suggestions and helpful hints, and provides results with in-line video previews, editorial stories, tips and tricks, and lists.
Privacy and Security
Security for Every App
We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.
You Choose What Data to Share
Each app is required to ask for your permission so you can choose what data to share. You can revoke access later, and we ensure that apps are denied access to certain sensitive data on your device.
Apps Can’t Pull Your Data from Other Apps
System-level protections prevent an app from accessing data from other apps without your explicit permission.
Trust and Safety
Apps Must Adhere to Our Guidelines
When you download an app, it should work as promised. Our human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards.
No Surprise Purchases
Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front.
Hardware and Software
Apps Help Unlock the Full Potential of Your Apple Devices
Apple products use industry-leading technology to bring apps to life, so you can experience more of the amazing things your devices are capable of.
We Help App Developers Take Advantage of Our Latest Hardware Technologies
We give developers the tools and support to build cutting-edge technologies into their apps right away.
Download with Confidence
Make Any App Yours Instantly
Our world-class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.
Purchase Safely and Securely
App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away.
Problem with an App? Easily Report It from the App Store
In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.
