Meituan Launches Innovative AI Tool "Jibai" to Enhance Hotel Booking Experiences Across Multiple Scenarios
Introduction of Meituan's AI Tool "Jibai"
In a significant development for the hospitality industry, Meituan has unveiled its first AI tool tailored for hotel merchants, named "Jibai." This launch occurred during the Meituan Accommodation Ecosystem Partner Conference held in Qingdao, Shandong. The initiative aims to stimulate new demand in the accommodation sector through cross-scenario integration and ecological collaboration.
Growth in Accommodation Demand
Recent statistics reveal a notable increase in accommodation demand, particularly for travelers venturing beyond their local areas. Over the past year, the number of overnight stays for out-of-town trips has surged by 14%. The demand for combined services has also seen remarkable growth:
- Accommodation + Dining: Up by nearly 87%
- Accommodation + Entertainment: Increased by 99%
- Accommodation + Flights: Grew by 36%
During the recent May Day holiday, the combination of "hotel + flash purchase" saw a year-on-year growth rate exceeding 40%, while orders for nighttime craft beer flash purchases skyrocketed by 176%.
The Meaning Behind "Jibai"
The name "Jibai" is derived from a classical Chinese phrase, symbolizing the tranquility and ease that technology can bring to travelers. This tool is designed to enhance the quality and efficiency of hotel services, thereby unlocking greater market potential for hotel merchants.
Future Developments in AI Travel Assistance
Looking ahead, Meituan plans to introduce an AI travel assistant for users in June. This innovative service will provide intelligent travel planning assistance, catering to the needs of modern travelers. Notably, data indicates that 44% of users traveling to different locations are under 30 years old, with demand for medium to long-distance travel (over 300 kilometers) increasing by more than 15%.
Emerging Trends in Travel Packages
In the first quarter of 2025, travel packages combining "hotels + traditional attire" and "hairpin flowers" experienced a staggering growth of 127%. This trend highlights the rising popularity of personalized consumption and the "stay-and-buy" model, which are becoming increasingly prevalent among consumers.
Shifting Consumer Preferences
Among the top 20 cities experiencing growth in out-of-town visitors, 80% are classified as "niche" destinations. This shift indicates a rapid expansion of consumer interest toward lesser-known cities, often referred to as "hidden gems." Despite a 65.8% online transaction rate in out-of-town scenarios, there remains significant untapped potential in the local travel market.
Meituan's Ecosystem and Future Vision
With a vast ecosystem comprising 770 million users and nearly 10 million partner merchants, Meituan is transitioning its focus from merely driving business growth to fostering ecological development. This strategic shift aims to transform the accommodation industry from a simple "one-time visit" model to a more integrated "deep tourism" approach, which emphasizes multi-faceted interactions and experiences.
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